Local resident Taylor Bailey has initiated a movement called "We Love Oshawa," aimed at promoting community pride and positivity in Oshawa. Motivated by the city's often negative image, Bailey seeks to cultivate unity through merchandise, specifically selling "We Love Oshawa" shirts, with proceeds going to local charities. Although he hasn't made any sales yet, he's been distributing shirts to spread the message. Bailey believes that despite challenges, like the General Motors exit, Oshawa is a resilient and vibrant community.

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